Loris Cormoreche — Brand & Design
Paco Rabanne
Rabanne 2.0

Digital flagship
To reinforce their digital presence we redefined the overall art direction and brand strategy for Paco Rabanne, being more daring on the digital flagship. We made a new design proposal, leveraging the iconic metallic and iridescent brand codes, brought to life with digital.










Behind the work
Made at AKQA Paris
Role: Art direction - Ui & Ux design - Interaction design
Creative team: Hugo Thomas - Sylvain Weiss