LEMAIRE is a reference in minimalistic yet singular design made for everyday life; from clothes to materials to objects to interior design and more. They cultivate and nurture their passion for design in every single form through 3 main criterias that defines the foundations of Design: Shape. Colour. Material.

We’ve been asked to think about a complete redesign of the LEMAIRE website with the challenge of creating a distinctive brand experience for people to understand, to fall in love, and return to LEMAIRE.

To truly reflect the brand and discover LEMAIRE’s products in a distinctive way, the design expression has been articulated along these 3 criterias : Shape. Colour. Material.

Keeping the product at the core across the whole user experience, from awareness to consideration to conversion and more importantly, loyalty.

Finally, we created an art direction that reflects a “Bureau d’étude” DNA, based on collaborative work and a perpetual quest of design.

Made at AKQA Paris

Role: Creative direction - Art direction - Ui & Ux design - Interaction design

Lead senior designer: Maxime Nugues

Creative team: Maxime Nugues - Alexandre Jean-Marie - Alice Beneyton - Hervé Rabenarisoa