Loris Cormoreche — Brand & Design

Loewe

Finding Totoro

A capsule collection for your inner child.

Loewe’s first capsule collection celebrated Studio Ghibli’s poetic and comforting 1988 cult classic My Neighbour Totoro. To extend that sense of childhood and fantasy, we created a simple yet efficient digital activation, transforming the Loewe homepage into a game of hide and seek, searching for Totoro.

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Behind the work

Made at AKQA Paris

Role: Creative direction - Art direction - Ui & Ux design - Interaction design