Louis Vuitton
Kusamifying the world
A Kusamification of Louis Vuitton’s digital space.
The vibrant & repetitive patterns of Yayoi Kusama enable us to see the world through her eyes, a world that she was determined to «Kusamify».
In order to discover the latest collection made with Yayoi Kusama, we “kusamified” the entire Louis Vuitton ecosystem, from stores to social, website, CRM and exclusive sneak peek of the collection in the App, to leverage the cultural collaboration and iconic combination of creativity and savoir-faire.
The Japanese artist’s patterns spread throughout the digital space and across every step of the customer journey, from the landing page filled with dots to custom animations on the product listing pages.
Behind the work
Made at AKQA Paris
Role: Creative direction - Art direction - Ui & Ux design
3D: MiragesPark
Creative team: Hugo Thomas - Marie Laurent - Emma Back - Matthieu Morosi - Brenda Contreras - Laure Alnot
