in 2020, MK2 had the project of unifying all their offers in one connected digital ecosystem. The task was to combine and create a consistent visual language for MK2 Cinéma, Trois couleurs, Curiosity and Institut.

Due to covid restrictions, we brought cinema home to the consumers by creating a seamless experience on MK2 Curiosity with their unique independent films. We reimagined the editorial experience of MK2 Trois couleurs and MK2 Institut to dissect culture and cinema news. We also simplified the booking experience on MK2 Cinéma.

Made at AKQA Paris

Role: Art direction - Ui & Ux design - Interaction design

Creative team: Emmanuel Soichot - Margaux Lespagne - Clémentine Guilbot