At the crossroads of art, culture, and travel, Louis Vuitton unveils its first Arts & Culture seasonal program, an invitation to explore new perspectives through exhibitions and artistic collaborations around the world.

The identity is built around the notion of the “window”, a symbolic frame opening onto global artistic dialogues. This visual system embodies the brand’s enduring spirit of travel and discovery, offering a new cultural viewpoint through a minimalist and architectural lens.

The branding explores the intersection between 2D and 3D spatial design, creating a sense of depth and perspective that bridges the physical and digital worlds. The window becomes both a framing device and a portal, guiding the viewer through each exhibition narrative while maintaining a strong, cohesive brand presence.

A neutral monochrome palette of black and white underscores this approach, ensuring the visual identity remains timeless, elegant, and unobtrusive, allowing the featured artworks and artists, from Andy Warhol to Gustave Caillebotte, to take center stage.

Through this system, Louis Vuitton frames culture as experience: each exhibition becomes an open window into the creative spirit, celebrating imagination, craftsmanship, and the Maison’s deep-rooted connection to the arts.

Made with Louis Vuitton

Role: Conception - Art direction - Branding - Motion design

Production: ZionSay - Everest - Loris Cormoreche