Located on Saudi Arabia’s north-western coast, AMAALA is a luxury tourism destination focused on the art of comprehensive wellness, offering guests exceptional tailored experiences amid pristine natural landscapes.

With an identity inspired by the prestigious corals of the region, AMAALA’s commitment goes beyond protecting the environment as they aim to regenerate it, enhancing habitats like mangroves, seagrass, and corals.

The website allow the consumers to unveil the hidden treasures of the Red Sea through a 3D interactive map for guidance, exploring the land with locals through rich and well-crafted editorial content, and get all the informations you need to visit the resort.

Made at AKQA Paris

Role: Art direction - Ui & Ux design - Interaction design

Identity: Landor

Creative team: Peter Lund - Mads Rasmussen - Divya Bala - Yann Moszynski - Fabien Gabriel - Hugo Thomas - Alice Beneyton - Ariane Garoff