When we buy more and use less, we clutter our closets, landscapes and minds. DbyD glasses are a durable alternative in the eyewear industry, and provide an invitation to a progressive outlook that consumes fewer but finer.

We Do More With Less is DbyD’s ruling principle, driving all initiatives from the development of collections to all its communications. This philosophy is reflected in the minimalism of its frames, the simplicity of visuals and in the lightness of its font, purposely designed to use less ink.

We supported GrandVision in a two year long project, creating a fresh platform, experience principles and communications. All DbyD collections are imagined around the same concept of simplicity, focusing only on the essential: from the core timeless spectacles to the bio-acetate range inspired by nature.

The We Do More With Less philosophy is best seen in the DbyD recycled range made of reclaimed ocean-bound plastic. To support the collection, visuals and language celebrate the beauty of using the old to breathe life into the new, all with simplicity and minimalism.

Made at AKQA Paris

Role: Creative direction - Branding - Art direction

Recycled film: MiragesPark

Creative team: Emma Back - Divya Bala - Alice Beneyton - Hugo Thomas - Matheo Delannoy - Camille Frairrot